Pinterest’s degrees of separation, Mullet "Reviews" Chinese buffets, and Gen Z’s six-month check-ins are all going viral.

In YPulse's 2026 Personal Care and Beauty Shopping Report, we dive into why young consumers think drugstore beauty works just ...

According to Gen Z, social media, the job market, and the economy continue to be some of the biggest problems their ...

In YPulse’s 2026 News Consumption and Trust Report, we dive into why social media has become the default way young people ...

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social ...

YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

Gen Z loves the in-person shopping experience, especially the chance to browse, hang out, and explore stores IRL ...

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but...” trend are all going viral.

Based on YPulse Brand Tracker ratings collected daily among 13-39-year-olds in North America (U.S. & Canada) between 12/29/2025 – 06/28/2026 Brands included in the analyses had the highest YScore+ ...

Beauty creators want the brands they work with to let them write the script. At a roundtable for Glossy, college-age creators shared the frustrations of highly scripted partnerships: while some will ...