This report examines the key trends that are driving the future of commerce media.

Highlighting trends among the campaigns entered into the 2026 Creative Effectiveness Lions.

This report explores, with evidence, what running at two paces looks like in a social-first era – and interrogates what creator marketing does well, and where it falls short. This report explores, ...

Latest data from the AA/WARC Expenditure Report shows that total UK advertising investment rose 9.3% in Q1 2026 to £11.7bn, 1.7pp ahead of our April forecast. This represents the strongest growth ...

Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

The Creative Impact track brings effectiveness to the heart of the sprawl that is the Cannes Lions Festival; in our new report, WARC’s editors bring you 10 effectiveness trends from advertising’s ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.