The work stems from a script written by Don’t Panic creatives Jake Moss and multi-Bafta-winning writer Ada Rose.

Ford is in a decent position to weather tariffs. It manufactures 80% of its US-sold vehicles in the US. General Motors, ...

Celebrity endorsement can be a costly business – and it might not deliver. Owen Laverty of Ear to the Ground explains changes ...

From Honda’s emoji license plates to Aldi’s budget airline launch, here are some of the best brand April Fools from the ...

While many brands have successfully leveraged April Fools’ Day for marketing, some pranks have misfired, leading to public ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

From Cadbury launching goo sachets to Birds Eye finally revealing what happens to waffle holes, here are the gags that really ...

“Audio has the luxury of tone, music, and voice to create an emotional connection, but in-game ads are unobtrusive and ...

Uber Advertising boss Paul Wright and Lumen Research’s Mike Follett tell The Drum why the transportation company has hitched its wagon to an adland theme in the ascendency: attention.

The Drum brings you the latest news and events for the marketing and media industries. Discover the trends and challenges ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

AI has changed everything. Though the ad industry has often been breathlessly excited, there’ve been gripes along the way, ...