Check the difficulty of any keyword on a 0–100 scale. Find out how hard it will be to rank in the top ten for a keyword, how many people search for it, and which sites already appear on page one.

A note on the ownership metric: We used brand mentions in the answer text to define ownership rather than source citations. Kevin's earlier Growth Memo research showed that people pay attention to ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and ...

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand ...

Adobe has officially acquired Semrush. By combining Semrush’s data and intelligence with Adobe’s customer experience tools, together we are creating a market-leading system that helps simplify the ...

Adobe (Nasdaq:ADBE) — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — today announced the completion of its ...

Leigh McKenzie helps brands get found, cited, and trusted across Google, AI search systems, and every modern discovery surface. His work focuses on practical tactics that turn visibility into revenue ...

What does it take to build a career in SEO in 2026? We analyzed 3,900 job listings to uncover how the role is evolving—from experimentation and AI to shifts in salaries, responsibilities, and the ...

AI search engines like ChatGPT are actively shaping how your brand gets discovered, described, and evaluated—and LinkedIn is one of their primary sources. But it’s not just about how often your ...

We analyzed 248,000 Reddit posts to uncover what makes certain threads appear in AI search results. Learn which post types, engagement levels, and formats drive visibility.

Luke has over ten years of experience in digital marketing, writing about SEO, AI search, and how to get the most out of Semrush. He spent years building Semrush‘s Knowledge Base, working directly ...