Marketing teams are spending a lot of time thinking about what AI should be allowed to say on behalf of their brands. And ...

Welcome to Marketing Week’s Christmas Blog, a place to find all the latest festive advertising news in one place.

Big tech companies have seen their revenues rapidly increase but have not invested in advertising at the same rate, research ...

From the “dual role” of being a CMO on a board to the upsides of fractional work, marketing leaders explain why there’s “more ...

There is “renewed optimism” for marketing recruitment this quarter, as 28% of leaders eye up adding to their teams, according ...

AI is increasingly becoming embedded in many marketers’ workflows, but for Lloyds top marketer Suresh Balaji, the big lesson ...

Giffgaff’s CMO and CTO explain how closer collaboration is changing the way the business solves problems, uses data and ...

Main media recorded its strongest growth in nine years but warnings of short-termism persist as more companies increase ...

The decision to move away from celebrity-led ads is driven by a “clear strategy” rather than a desire for newness for its own ...

Brand is “definitely back” on the agenda after years in the “dark ages”, according to Addleshaw Goddard’s head of marketing ...

Only 36% of organisations actively use segmentation. Are you overlooking a powerful way to understand your customers and ...

AI is helping scale account-based marketing, but the value of “getting in front of people” can’t be underestimated, say ...