Content creator partnerships need to be built with “faith and collaboration” if they are to be successful, says Adobe ...

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

Virgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years, as the company appoints its ...

Meta CEO Mark Zuckerberg claims AI “superintelligence” - which surpasses human intelligence in “every way” - is within reach.

Growth in marketing spend is an “implicit recognition” Unilever’s investment three years ago was “absolutely uncompetitive”, ...

Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...

Brand models are necessary and important pieces of work, but marketers overcomplicate them with too much fiddling and overly ...

While Adidas experienced double-digit growth in the first half of 2025, CEO Bjørn Gulden expects US tariffs will have a €200m ...

The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how ...

The UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in ...

Claiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic ...

As part of PayPal’s most significant integrated UK marketing push in years, the brand is on a mission to re-engage customers ...