Already beleaguered CMOs are being forced to be more agile than ever in the face of a new round of challenges like trade wars ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

New Gartner research emphasizes the importance of empathetic messaging and building “permission structures” that convince ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, ...

In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of ...

Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping ...

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to target offers ...

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new ...

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

Dive Insight: Coke is appealing to “Star Wars” diehards with a campaign that features ample references to the long-running space opera, collectible products and an element of personalization through ...