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Match Group, Indian Cybercrime Coordination Centre launch initiative against romance scams in India

Tinder, Hinge and The League will share guidance on identifying scam tactics, verifying profiles and reporting cybercrime.
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Atish Bhatia joins IVS Group

IVS Group has appointed Atish Bhatia as group chief marketing officer and head - IVS Fashion. In his new dual leadership role ...
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The Embassy of India in Baghdad is scouting for a social media agency

The Embassy of India in Baghdad (Iraq) has invited applications for the services of a social media agency. The interested agencies or freelancers can apply to the head of chancery ...
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Chuniye Bharosa, Apno Sa: A campaign unfolding into SBI General Insurance's brand story

For SBI General Insurance, this presented a distinct communications challenge. With over 30 insurers competing in India’s ...
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Raveena Tandon and Rasha Thadani celebrate evolving traditions with Reliance Jewels

Reliance Jewels has rolled out a campaign, ahead of Diwali, titled 'Khud ke traditions banayein, Saath mein Diwali manayein!' (create your own traditions, and celebrate Diwali together), featuring ...
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Abhishek Iyer joins India Basketball League

Abhishek Iyer has announced that he has joined India Basketball League as chief marketing officer. He updated his LinkedIn ...
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‘We are gearing up for a unified world which will bring together storytellers in their own form'

Neeraj Roy, managing director, Hungama Digital Services, discusses the changing agency landscape, the evolution of media and content, and why he remains optimistic about India's creative economy.
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We aim to build a really loved brand: Nivedeeta Moirangthem on Ikea India's next chapter

For Ikea India, the battle for relevance is moving beyond the furniture aisle. The Swedish home-furnishing retailer is trying to make ‘home’ a broader brand territory, one that can accommodate design, ...
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Spotify turns household chores into happy-hour

Spotify has rolled out a campaign, 'Roz ke kaam fun banao, Spotify Chalao' (turn daily chores into fun, play Spotify), to showcase that music doesn’t just elevate life’s big moments, it transforms the ...
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Cars24 gets King Vikram to answer all of Betaal's car-buying queries

Cars24 has rolled out a campaign, ‘Vikram ka Vaada’. Conceptualised by Talented in collaboration with Bang Bang Mediacorp, the campaign comprises two films. In a playful modern-day spin on the iconic ...
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iQOO helps an intern navigate first-day confusion with AI

iQOO has rolled out a campaign, 'Your Everyday Now Smarter With AI', to showcase the offerings of its Z11. Conceptualised by Dentsu Creative Webchutney, the campaign comprises an ad film. Built around ...
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D'Decor positions bedding as a tool for personal expression with Kartik Aaryan and Ananya Panday

D’Decor Home Fabrics has rolled out a new campaign for its bedding category, featuring brand ambassadors Kartik Aaryan and Ananya Panday. Conceptualised by Ogilvy, the campaign builds on the ...