Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its ...

A new report finds that ChatGPT, Gemini and Perplexity never recommended 78% of e-commerce brands in their own categories.

At the Mid-Atlantic MarCom Summit, CMOs discussed how they are expected to drive revenue, yet CEOs still don't see marketing as a primary growth lever.

New data from Deloitte finds shoppers plan to spend 4% more this holiday season, with Gen Z and millennials planning ...

Chief Marketing Officer Steve Nesle discusses the brand’s innovation budget and why it switched to using content creators for its entertainment series “Till Decor Do Us Part.” ...

An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.

Shoppers no longer have to browse an aisle or scroll through search results. They’re asking AI what to buy, and AI is ...

The 2026 Chief Marketer Campaigns of the Year Award winners have been announced, recognizing the campaigns, teams and ...

Personalization promises stronger customer relationships and better marketing performance, but incomplete records, ...

At AWNY, Morgan Stanley and X detail their Cashtags partnership, a test of whether real-time financial interest can drive ...

A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...