Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles ...

EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and ...

Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...

WPP is to move creative agency Grey into Ogilvy Group as part of a shake-up, Campaign has learned. Under the new structure, ...

In an age flooded with AI, the real threat to the creative industry isn’t technology—it’s the defeatist narrative that ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will ...

As the 618 shopping festival kicks off earlier this year on May 13, RedNote and Alibaba Group have joined forces to integrate ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...