As highlighted in our previous report, published in 2023, children’s TV exposure levels have followed a clear downward trend, across all advertising categories. Acknowledging this shift, we have ...

The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

AI can help humans in many ways, such as breakthroughs in drug discovery and digital voice assistants, but it has its limits. An AI assistant cannot actually “offer a helping hand” or “lend an ear”, ...

A TV ad, live streaming service ad and posters for the cinema release of the film Lee Cronin’s The Mummy, seen in April 2026: a. The TV ad showed a family receiving a phone call, and a voice-over ...

Artificial intelligence is transforming how ads are created, styled and delivered - but when it comes to compliance, there’s no shortcut, no cheat code, and no “auto‑fix” button. Whether you’re ...

Beauty Pie Ltd said that the C-Wave Light Facial LED mask was marketed and distributed by Beauty Pie, but manufactured by another company. They said the device was marketed exclusively for cosmetic ...

The ASA Non-broadcast and Broadcast complaint handling procedures are important documents that set out the procedural framework that we apply when dealing with complaints. As part of our commitment to ...

This Ruling forms part of a wider piece of work on gambling ads, identified for investigation following complaints received and intelligence gathered by the ASA. Two Instagram posts from Oddschecker, ...