Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

The complainant, who believed the ad objectified women and trivialised and condoned violence, challenged whether the ad was harmful, offensive and irresponsible.

Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.

The first ad showed text that stated “This is not your average trading indicator” followed by a red cross emoji. Further text stated “Precise Buy & Sell Signals”, “Automatic TP & SL Zones”, ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their ...

Vulnerability is a theme that runs through ad regulation, be it based on membership of a group sharing certain characteristics or on circumstances. CAP and ASA continue their work to meet the ...

An Instagram video and pre-roll ad on YouTube for Huel, seen in April and May 2026: a. The Instagram video included the caption “Here’s how our founder uses Huel. Spoiler alert it’s not for every meal ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the Advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

An Instagram carousel post on the WhitworthsUK page for their nut range, seen on 8 May 2026, included five images of Whitworths posters appearing on billboards across various London sites. The first ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

A website for a car import company, www.japcarsouth.co.uk, seen on 26 May 2026. The website included a logo of a stylised sun, similar in style to the Japanese “Rising Sun” flag, with the text “JAP ...