The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual ...

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad ...

Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue over $1 billion. But its Q2 outlook ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Emarketer is predicting tariffs could lead to a $2.78 billion to $4 billion decline in linear TV upfront spending, but CTV ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.