In this edition of the Buy-Side View, Chalmers discusses the importance of transparency in CTV, the need for strategic rigour ...

Per the previous Bellwether report, Q2 was marked by softening media budgets, with video becoming the only media category ...

The men’s World Cup was one of the first big sports tournaments where publishers and broadcasters airing the event were ...

This week the public service broadcaster (PSB) announced its next step in digital programming, and its first foray into the ...

The growth of agentic AI in advertising has led to a massive increase in requests for access to data, says Shantan Kethireddy ...

In French agency group Publicis’ Q3 earnings last year, CEO Arthur Sadoun claimed that his company’s investments in AI were helping it win business without competing in a traditional pitch process.