I spent several days at BLE this week – the first trade show I have been able to attend since London Toy Fair, and it was ...

The campaign focuses on the key weekends leading up to Halloween, aiming to drive footfall to local costume retailers. Rubies and Smiffys are launching Saturday Fright, a new Halloween retail campaign ...

Kerrie brings over a decade of experience from senior roles at the likes of Asmodee UK and Coiledspring Games. Zatu Distribution has announced the appointment of Kerrie Corrigan as National Account ...

It seems to be the season of speculation – there are lots of ‘ifs, buts and maybes’ attached to many of the stories doing the rounds this week, so as ever, I’ll do my best to sort the fact from the ...

The new Barbie Signature doll celebrates Celine Dion’s musical legacy and recreates her memorable 1998 awards show look, complete with a necklace inspired by Titanic. Mattel has unveiled a new Barbie ...

A survey of Hamleys shoppers says the week commencing 12th October is when Christmas shopping officially starts. Hamleys has unveiled its Festive 15, its top toys for Christmas 2026, with sensory play ...

The 833-piece set recreates the iconic 1971 Nissan Skyline 2000GT-R at 1:16 scale in a classic white racing livery with printed red stripes. On 12th October, Mattel Brick Shop, in collaboration with ...

The officially licensed The Traitors range includes three 12-inch plush toys, plus an assortment of double-sided plush bag clip charms. Posh Paws‘ officially licensed The Traitors plush toys are in ...

SuperAwesome’s new research is built on more than 500m opt-in digital signals that revealed the role of teens in defining culture. SuperAwesome has unveiled new research which finds that content that ...

Moose Toys and Gamefam are bringing the hit toy franchise to Untitled Fling Game for a limited-time Mega-Tech Mutators event launching Saturday 17th October. Moose Toys and Gamefam have announced that ...

New to the toy industry, Tom brings experience in leading sales teams, managing distributor relationships and overseeing business unit P&Ls. A.B.Gee has announced the appointment of Tom Bailey as its ...

People of Play, a division of The Toy Association, will celebrate some of the most influential innovators in play — and kick off the 50th anniversary of Star Wars — at the 19th annual Toy & Game ...