Google is expanding its AI Max beta with ad group-level controls that push search further into a keyword-optional future.

Search Live is within Google Lens, to access it, just open Google Lens in the Google app, tap the Live icon, and ask away. You can have a free-flowing, back-and-forth conversation with Search in AI ...

The new RSA insights tool helps you identify top-performing search categories and optimize their creative and keyword ...

Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad ...

Google is rolling out AI Mode in the United Kingdom, the company announced last night. Google wrote it is “Starting to roll ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ...

Learn how SEO and GEO strategies differ – and how combining both can boost your visibility across search engines and ...

Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures attention and drives real ...

Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater ...

What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever.

Darwin Santos is a technical SEO and AI product leader who coined "The Great Decoupling of Search" to describe the historic ...