Eighteen months ago, I wrote that Salesforce had made a fundamental mistake with its AI strategy. The issue was never the models or the long-term vision. It was the way the company chose to introduce ...

A new RAND Corporation report reveals the sobering reality behind artificial intelligence (AI) projects: despite the hype, most of them fail. The study, based on interviews with 65 experienced data ...

Three weeks ago, Salesforce’s platform chief told me the harness “needs to be a unified product.” Today it has a name, six capabilities, a control plane, and a delivery window. It still has no price, ...

Salesforce today launched Agentforce Help Agent, a prepackaged, autonomous service agent that the company says deploys in minutes across voice, web, portal, and messaging. And it only bills when it ...

Salesforce’s new Core, Advanced, and Max editions are attracting attention for their higher per-user prices and broader bundles. The more consequential change is what Salesforce is now asking ...

Salesforce Headless 360 is a play for the Claude-pilled generation. But the Trailblazers who built the ecosystem still aren’t invited to this party. SAN FRANCISCO —Salesforce just dropped seven ...

Gartner has released its 2026 Magic Quadrant™ for Customer Data Platforms, and Salesforce is the definitive Leader — positioned furthest right on both Completeness of Vision and Ability to Execute.

The 20-year-old AppExchange gets its biggest overhaul yet, consolidating more than 13,000 apps, agents, and integrations under one roof — with a $50M fund to keep the partner pipeline flowing.

For three years, the AI industry operated at escape velocity. Valuations that defied arithmetic. Roadmaps that promised autonomous everything by next quarter. A cultural moment so frothy that sports ...

Salesforce has released its latest 2025 MuleSoft Connectivity Benchmark Report, offering insights into the persistent integration challenges faced by enterprises and the role of MuleSoft in addressing ...

The co-founder’s candid admission about Lightning, a native CRM that requires zero Salesforce experience, and an unreported research project called “Albert” — inside the March 31 Slackbot event. SAN ...

Cirra AI has announced the first commercial Model Context Protocol (MCP) server built specifically for Salesforce administration. Founder Jelle van Geuns says the release is aimed squarely at breaking ...