Morning Consult partnered with Business Insider on an exclusive survey exploring how influencers shape consumer trust, ...

02 Hill's Pet Nutrition 23.7 +10.6 03 Lunchables 38.9 +7.1 04 PetSmart 51.5 +6.7 05 Poppi 21.3 +6.5 06 Marlboro-8.2 +6.4 07 Propel 33.5 +6.3 08 Gemini 21.7 +6.2 09 JBL 30.9 +6.1 10 Doritos 53.2 +6.0 ...

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Democrats are building momentum as Trump's approval rating hits the lowest mark of his second term. AI, data centers and broader tech regulation are rising as priorities. 1. President Trump's approval ...

The Claude Connector (MCP) brings Morning Consult's high-frequency, proprietary consumer data directly into your Claude workspace, so your team can ask questions, build charts, and surface insights ...

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U.S. consumers are facing sticker shock at the gas pump. Gas Price Surprise jumped to its highest reading in nearly two years while the Consumer Health Index fell to a one-year low, signaling ...

Athletic apparel is a near-universal category with a genuinely fragmented mental landscape. Nike leads by a wide margin — 22% Mental Market Share, the broadest occasion footprint in the study — but ...

Download our Most Trusted Brands 2026 report here for the definitive ranking of the brands that lead the way on consumer trust — spanning 184 brands across 30 ...

Consumer AI has crossed the awareness threshold faster than any major consumer category in recent memory. The trust threshold is another matter. Adults who use these tools daily tell this survey that ...

Note: These scores in this table are based on the full set of brands we ran our study on, not just the brands listed in the headers at the top. To see the full table, get in touch. Four brands set the ...