Here are the latest AI-powered martech news and releases: ...
Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally ...
Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers ...
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty.
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business ...
In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate ...
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. Cyber Week, the period just concluded from Thanksgiving to Monday, brought in ...
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...