A brand LLM encapsulates everything your company brand represents, forming the foundation for every customer interaction. Up ...
Box enterprise users can edit images, and soon videos, collaboratively using genAI tools through an Adobe Express integration.
Ensure brand consistency across regions, teams, and campaigns. Deliver personalized, localized messages at scale. Balance team independence with centralized oversight. Leverage AI and intuitive tools ...
Learn how to adapt to generative AI-powered search and ensure brands remain relevant, trustworthy and highly visible.
HubSpot launched 92 updates last month and we’ve identified the 14 most impactful for your team’s performance and strategy.
Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third ...
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.