Marketers seeking to use AI to measure creative impact are going to face non-technological hurdles. Even though 88% of ...
The growing dominance of digital platforms is a signal for advertisers to adapt tech strategies and embrace AI to stay competitive in a rapidly evolving market.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: tips and tools for using video to boost sales.
Through its $13.25 billion acquisition of Interpublic Group, Omnicom has vaulted past WPP to become the world’s largest agency holding company. Omnicom and Interpublic separately had been the third ...
Craft an AI impact story that aligns AI with improved marketing performance, customer engagement and team productivity.
Frame AI will add capabilities to pull insights from unstructured data in emails, calls, meetings and other conversations.
Organizational placement shapes martech professionals' roles, responsibilities and impact across marketing, IT and product teams.
Uniphore announced today that it is acquiring data technology firms ActionIQ and Infoworks. The move is a key part of the company’s new Zero Data AI Cloud, aimed at accelerating business AI adoption.
The journey from outline to polished post offers two viable paths. You can either craft the first draft yourself, or ...
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We ...
Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B) ...