We heard from Benefit Cosmetics about how beauty brands are winning with creator marketing this week. Plus, Gymshark seemed ...

Affiliate marketing has spent years adding new partner types. Publishers were joined by voucher sites, cashback platforms, ...

Few creator subcultures have demonstrated the raw commercial impact that #BookTok brings. What simply began as individual ...

Adtraction’s Simon Gustafson asks what AI visibility is worth, and to whom. Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

We spoke to Tota Haba from Benefit and Megan Duong from Plot to investigate what's working for beauty brands 2026.

However, this isn’t a total ban on all AI-generated or even assisted content. Real creators are still able to use AI to edit ...

Peter Smith is UK Managing Director at Sovendus, a European leader in checkout marketing and brand partnerships, used by international brands including IKEA, Hello Fresh, and H&M.

Global Head of Client Services at Tradedoubler, with more than 15 years’ experience growing complex global accounts. She specialises in strategic partnerships, commercial growth and helping brands get ...

AI is not killing advertising. It is changing its job. Advertising will still create demand, introduce brands, and move markets. Paid search, social, display, and retail media will remain essential ...

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You’ve seen the traffic drop, lost the journey visibility, and you’re wondering where AI citation leaves you. We’re bringing ...

I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and ...