This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...

Last week, streamer Kai Cenat (who has tens of millions of followers across Instagram, Twitch, and YouTube) hosted the second-annual Streamer University, a five-day creator bootcamp at Hendrix College ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → As the 2026 ...

AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...

This State of the Industry report, sponsored by Swap, explores how brands, retailers and agencies are adopting agentic commerce, including agentic storefronts, to enhance shopping experiences.

Georgia-Pacific didn’t set out to prove a point about programmatic’s future in 2024. It set out to stop wasting money on 30-odd SSPs that all appeared to be selling more or less the same inventory.

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...

Since OpenAI started selling ads in ChatGPT in February, advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and ...

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring ...

The Economist is testing new ways of structuring content to be read solely by agents as AI engines increasingly surface and summarize news. For now, the subscription publisher is experimenting with ...