Independent creative public relations agency The Romans has launched its Sports & Entertainment division in the Middle East ...

Outdoor advertising is growing, digital screens are transforming how campaigns are bought, and artificial intelligence is ...

Drinkit has launched its “Proud to Grow in the UAE” campaign, featuring local artists, UAE-based brands and regional ...

Netflix’s ability to sustain double-digit revenue growth will be in focus when it reports earnings, as advertising and price ...

Red Bull has signed UAE cricketer Aayan Afzal Khan, a rising all-rounder who has made more than 75 international appearances ...

Ali Fakih has watched L'Oréal Middle East's retail map get redrawn twice, once by disruption, once by AI. As Divisional General Manager of L'Oréal Middle ...

Last week I realized: She doesn’t want love letters anymore. She wants a one-night stand. Cheap. Fast. No commitment. Chinese ...

SHEIN has expanded its Middle East Marketplace with more than 600 sellers now signed up, as the online fashion retailer ...

Saudi Arabia’s agency boom built teams at speed. Now the market is recalibrating, and Khansa’a Abu Naji doesn’t think it’s ...

Mondelēz International has appointed Othmane Nadifi as managing director of its Gulf business, as the snacking company looks to strengthen commercial ...

Henrique Daniel Rangel, Director of SnooLabs, Retail Media and Market Intelligence Division at Snoonu, explains why the super ...

Every few months, a new tool promises to do the marketer's job faster. The copy writes itself, the media plan itself, and the ...