Hoverlab, a South Korean news commentary site on YouTube, claimed the actor and the late actress Kim Sae-ron had been in a six-year relationship since she was 15 years old.

Luxury brand Prada ends its contract with actor Kim Soo Hyun following controversy surrounding his relationship with late actress Kim Sae Ron.

Kim Soo-Hyun was named a Prada brand ambassador in December 2023. He also attended the company's fall 2025 men's ready-to-wear runway show in Milan. The latest controversy around dating a minor Kim Sae-Ron is however leaving a deep impact on his personal and professional image along with his brand value.

According to reports, amid the controversy, Soo-hyun has been dropped as luxury brand Prada’s brand ambassador. This comes after fans are said to have flooded Prada’s social media profiles with questions regarding their partnership with the actor after his controversial relationship with the late actor Sae-ron.

Actor's partnership with luxury brand ends following allegations about past relationship with minor actress Kim Sae Ron

Fashion luxury house Prada decided to end their partnership with My Love From The Star actor Kim Soo-hyun. Several international websites and Korean entertainment sites reported the news. Citing an article from Soompi,

Prada reportedly released a statement that Korean actor Kim Soo Hyun is stepping down as the global ambassador of their luxury brand.