The network – which has had the broadcast rights since 1953 – is currently trying to nail a new deal to keep the festive holiday event on its channel for the next decade, according to The Wall

NBC is working to shore up a renewal on the TV broadcast rights for the Macy’s Thanksgiving Day Parade at around triple the current yearly rate it’s paying now. The network, which has broadcast the parade on TV since 1953, is reportedly paying around $20 million a year under its current agreement with Macy’s.