In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...
The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...
Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...
Cinema United represents more than 32,000 movie screens in the U.S. and more than 30,000 screens in 88 countries.
The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...
The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change ...