EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

By Alex Weprin Media & Business Writer The Madden NFL Cast will be the first alternative broadcast produced exclusively for Peacock. NBC Sports joins Disney/ESPN, Prime Video and Paramount/CBS in ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock ...