The Macy’s Thanksgiving Day Parade has been on the upswing in the post-pandemic streaming era, and this year was no exception ...

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the ...

The Packers earned a 30-17 Thanksgiving victory over the Dolphins on Thursday at Lambeau Field. Here are all the scoring ...

NBC plans to launch a Madden NFL-inspired alternate broadcast of the Kansas City Chiefs versus Houston Texans game Dec. 21.

NBC's live NFL coverage will use EA Sports Madden video game tech and features during Texans v Chiefs on Peacock.

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

NBC's Paul Burmeister will call the game alongside former Green Bay Packers quarterback Kurt Benkert, profesional Madden ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

For years now, sports television producers have turned to video games and their accompanying technology for inspiration, ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

The Houston Texans' next nationally televised game will come with an intriguing viewing alternative. NBC announced Thursday ...