Astronomer—the company at the heart of the Coldplay kiss cam CEO scandal—is turning a corporate crisis into comedy gold. The software company that came to international prominence after a video of its (married to other people) CEO and head of HR getting cozy at a Coldplay concert went viral is bringing in the big guns to resolve their PR crisis: Queen Goop herself,

Gwyneth Paltro pops up as a 'temporary spokesperson' in a cheeky video shared by Astronomer, the tech company at the center of all of the viral Coldplay kiss cam drama.

The seven-time Grammy award-winning group’s on-demand audio streams are up by 25 percent, according to data from Luminate.

As the Coldplay kiss-cam couple fades, Chris Martin has the same routine, the woman who shot video has made no money and we're all just horrible, awful people.

The video likened the faces made by a CEO and head of HR caught canoodling to the fear felt by undocumented immigrants.

The laughter directed at the couple caught canoodling, sans spouses, at a Coldplay concert isn't self-righteous as much as it is appropriately self-aware.