“Brain rot” is the 2024 Oxford Dictionary Word of the Year, adding to a growing list of Internet-specific words chosen by dictionaries as words of the year.

Oxford University Press selected 'brain rot' as the Word of the Year, reflecting concerns about mental decline from excessive consumption of low-quality online content. The term saw a 230% ...

Brain rot. On Monday, Oxford University Press -- the publishing house of the University of Oxford -- announced that "brain rot" is the 2024 Word of the Year after more than 37,000 votes and an ...

Oxford's language experts say brain rot gained traction on platforms such as TikTok this year, thanks to Gen Z and Gen Alpha. Frequency of the term's use grew by 230% from 2023 to 2024, according ...

It is also defined as "something characterized as likely to lead to such deterioration," Oxford announced in a news release. "'Brain rot' speaks to one of the perceived dangers of virtual life ...

Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of AI-generated "Italian brain rot." People also use the term "brain rot" to ...

It’s what happens when you consume too much low-quality online content, which is like junk food for the brain,” Dr. Andreana ...

It’s a Sunday night, and I have one essay, a quiz, three discussion posts and over 60 pages to read before Monday morning. ...

Some of the evidence suggests that the internet is shrinking our grey matter shortening attention spans weakening memory and distorting our cognitive processes But can these modern habits actually tri ...

“’Brain rot’ speaks to one of the perceived dangers of virtual life, and how we are using our free time,” said Casper Grathwohl, president of Oxford Languages, in Monday’s announcement.

Oxford University Press reported use of “brain rot” surged by 230% this year compared to last year. The selection process combined a public vote with language analysis by Oxford lexicographers.