The highest-profile NS-34 passenger is Justin Sun, a 34-year-old billionaire who founded the blockchain platform Tron. In June 2021, Sun won an auction for a seat aboard the first-ever crewed flight of New Shepard, plunking down $28 million. (He did so anonymously; we didn't learn that Sun posted the winning bid until December 2021 .)

Crypto entrepreneur Justin Sun got his ride into space from Jeff Bezos' Blue Origin venture, four years after bidding $28 million for a seat.

A Blue Origin rocket launched cryptocurrency entrepreneur Justin Sun and five others on a trip to the edge of space and back.