As customers tune out under the weight of constant noise, relevance has become the rarest currency in marketing. An agentic ...

Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

SAN FRANCISCO, CA / ACCESS Newswire / September 16, 2025 / Loyalty is one of the toughest assets for a business to secure.

Paired with March Networks Searchlight Cloud, the AI3 transforms raw foot traffic into actionable intelligence—displaying visual dashboards, alerts, and historical trends to help customers optimize ...

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock. The post When customers move like starlings — and what it means for ...

The research also identified three key areas where AI can help stabilize the industry: compliance, clinical trials, and healthcare professional (HCP) engagement. Notably, 96% of the leaders surveyed ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the ...

At the heart of the initiative is a simple trade: consumers download an app that tracks key behaviours - speeding, braking, ...

Pages Latest Report] According to a market research study published by Custom Market Insights, the demand analysis of Global ...

And it’s exactly that tribal motivation that Suncorp -owned AAMI is hoping to tap into to grab data, and poach other ...

Brands that leverage real-time data and predictive analytics to create audience personas experience better outcomes.