News

With incredible fuel economy, excellent safety ratings, and great resale value, the Toyota Prius is one of the most practical ...
Toyota's popular blackout treatment Nightshade Edition package has found its way onto many models, but for 2026, it's a first ...
Surprisingly, Toyota changed the plug-in Prius’ name in 2025, moving away from the long-running “Prime” nomenclature it had ...
The landmark unit—a 2025 Toyota Sienna Platinum—was completed earlier this month at the Princeton facility, underscoring the ...
Toyota is introducing the Prius Plug-in Hybrid Nightshade Edition – a bold new chapter in the Prius lineup that fuses sleek ...
The Toyota Prius marks its 25th anniversary in the U.S. with enhanced features, impressive fuel economy, and a commitment to ...
When the Prius burst into the U.S. market, it was nothing short of a revolution—a true trailblazer in the world of hybrid ...
With the current generation of the Prius entering its fourth model year, the Prius is unchanged for 2026 and starts at ...
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In this week's episode, Toyota's head of marketing joins us to talk about how the automaker is celebrating the 50th anniversary of the Corolla. Later, we discuss the Prius Super Bowl commercial ...
The 2025 Toyota Prius receives a Nightshade Edition package ... be offered with a 2.0-liter powertrain, nor will the 45th Anniversary Edition be sold. For now, the 2025 GR Supra 3.0 and 3.0 ...
Prime launched with the updated Prius in 2016 ... and there’s also a new 25th anniversary Highlander hybrid. The blue inserts in the Toyota logos are gone, alongside the Prime badges—replaced ...