Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

Sinch Mailgun’s Kate Nowrouzi explains how B2B marketers can improve email deliverability, personalization and ROI in 2026.

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Writing precise emails is more doable with AI as a drafting and editing partner than as a replacement for human judgment ...

Getting email personalization right — and, more importantly, implementing it at scale — is what can really move the needle ...

CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...