Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its store managers with promises to add more seating inside cafes and promote inte ...

Former Starbucks CEO Howard Schultz said Wednesday that he “did a cartwheel” in his living room when current chief executive ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

In February this year, a Reuters report stated that U.S.-based KKR & Co. (KKR) was also interested in acquiring a stake in Starbucks China. Niccol is confident that investors see high value in the ...

Leadership Experience 25 aims to set new customer service standards and reinforce the company's commitment to hospitality.