A SWOT analysis of a company is an integral part of the strategic planning process because it provides a good all-around view of the company's current and forward-looking situation. The strengths (S) ...

A SWOT analysis is a tool that business leaders use to identify strengths, weaknesses, opportunities and threats. Helpful in goal setting and strategic planning, a SWOT analysis can help assess the ...

Understanding your company’s position within your market or industry and knowing how and where you can grow is critical for any business owner. The knowledge allows you to develop your company ...

SWOT analysis can help your business identify what it's doing right and what needs to change in the organization — and the process is surprisingly simple. SWOT analysis is a planning methodology that ...

Mary Hall is a editor for Investopedia's Advisor Insights, in addition to being the editor of several books and doctoral papers. Mary received her bachelor's in English from Kent State University with ...