NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years.

NASCAR’s Cup Series has shifted to a new address. The post NASCAR’s TV Deal With Prime Video Causes Massive Exodus of Core Fans as Viewers Give Up appeared first on EssentiallySports.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted 18-34 age range. In fact, viewership is up in all categories under the age of 55, with a 21% increase in viewers between 25-54.

Prime Video is transforming NASCAR: exclusive races, expert insights, no missed laps, and smarter streaming for new and veteran fans alike.

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV deal. Feedback is mixed.

Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition dynamics.

NASCAR has partnered with Amazon Prime Video to stream five Cup Series races, leading to mixed reactions from fans. A poll is being conducted to gauge fan sentiment toward the Prime Video partnership.

After 'American Thunder' on Prime Video, dive deeper into the Garage 56 project with 'NASCAR to Le Mans,' premiering on YouTube at 7 p.m. ET on June 17.