Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Meta is bringing advertising to the WhatsApp messaging service, marking the first time the company has attempted to monetise ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

The monetisation tools being introduced include optional paid subscriptions for Channels, promoted Channels in the Discovery ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Whatsappannounced Monday it will introduce its boldest advertising features yet, marking a significant shift for the ...