Polygraph+ will use new sensor technologies and AI to vet staff and hunt leakers. Experts say AI-enabled lie detection is “the worst of both worlds.” The US government wants to spend $30.3 million ...

This story is featured in Buffering, Vulture’s newsletter about the entertainment industry. Sign up at vulture.com/buffering! Nielsen has been measuring streaming ...

They include a one-minute qualifier, a household demographic assignment model update, a PPM in viewer assignment and a Spanish language universe estimate update. Nielsen is announcing four new local ...

TV measurement giant Nielsen recently announced several major changes to its methodology that will come to its service at the end of the month ahead of the fall TV season. However, with today’s adtech ...

The NFL is upset about changes made by Nielsen in its methodology for measuring viewership for the upcoming season, calling them "rushed" and saying they will have a negative impact on sports. Nielsen ...

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The streaming era has made it harder to capture reliable viewership data. The streaming era has made it harder to capture reliable viewership data. is a reporter focusing on film, TV, and pop culture.

Nielsen is rolling out a number of changes in an effort to make its rating more accurate, including shifts to the way the company captures co-viewing and demographic details. Beginning Sept. 1, the ...

When it comes to fan avidity, Bills Mafia reigns supreme. On the other hand, fans of the New York Jets and New York Giants have some work to do. According to the inaugural "Nielsen Scarborough NFL ...

Women’s sports are booming. More people are watching women’s sports – from the women’s NCAA Tournament to the NWSL – and more women are watching sports, including NASCAR and the NFL. That’s all ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Nielsen is set to acquire digital ad verification platform DoubleVerify for $2.15 billion in ...

Nielsen Holdings agreed to buy DoubleVerify in a deal with an enterprise value of about $2.15 billion. Nielsen will pay $13.60 a share. DoubleVerify shares closed Thursday at $11.71, down 2%.