The Force is strong in Las Vegas! LEGO and "Star Wars" light up the Sphere with the Death Star celebrating LEGO SMART Play.

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

Few fictional vehicles are as instantly recognizable as the Millennium Falcon, the legendary “piece of junk” that made the Kessel Run in less than twelve parsecs. Right now, you can recreate that ...

There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

LEGO is bringing a new generation of playing sets with brand new technology onto the market. The LEGO Smart Brick is exactly ...

The collaborative relationship between LEGO and Nintendo, two world leaders in family-friendly entertainment that operate in the adjacent realms of toys and games, began with the 1999 release of LEGO ...