There are a few simple ways to achieve ghost lashes, including: minimal or no mascara, and using tools to simply accentuate ...

As the name suggests, a protein treatment is a haircare product that’s formulated with proteins to help strengthen and repair ...

With Sienna Miller, Zoë Kravitz, and Mary-Kate and Ashley Olsen as key style references, two hairstylists reveal the secrets ...

A lighthearted take on fashion and beauty that helps you avoid accidentally looking like you stepped straight out of the ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

Selena Gomez is giving fans a rare glimpse at her wedding prep. Days after tying the knot with Benny Blanco, the newly ...

As more products are recalled over SPF concerns, Ashleigh Cometti talks to four experts about what to look out for when ...

Gomez founded Rare Beauty in 2019, and it has become one of the best-selling celebrity beauty brands to date. But, Gomez ...

The look was a nod to the men's Giorgio Armani suit she wore to the prestigious awards show all those years ago, cementing ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

BeautyTok's viral "chai latte" makeup trend incorporates fall's warm color palette to create a toasty, sunlit glow.

On Thursday, Jones Road Beauty celebrated its fifth anniversary by dropping the Bobbi Kit 5.0 — a curated mix of founder ...