Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Kerr became just the 28th coach in league history to reach the 600-win mark, a win that came at an opportune time for the Warriors.

From “Grand Theft Auto” to “SpongeBob SquarePants,” the White House has turned to memes from pop culture and video games to ...

Genies and the NBPA partner to create AI avatars of NBA players for games, apps, and fan chat, extending licensed athlete ...

MEMPHIS, Tenn. (WMC) - Comments from two NBA players about Memphis hotels have gone viral and are drawing a response from a local hospitality expert. Minnesota Timberwolves star Anthony Edwards made ...

NBA proposes measures to curb teams from tanking for better draft picks. Changes include freezing lottery odds after the trade deadline and limiting draft pick protections. Fans are divided; some ...

The NBA is still struggling to deal with teams that are intentionally losing games to grab the first overall pick. The Utah Jazz and Indiana Pacers are two recent examples of teams deliberately ...

The NBA is ready to do something about tanking. ESPN’s Shams Charania reported Thursday that commissioner Adam Silver told NBA general managers that the league plans to implement “anti-tanking rule ...

If you’re Googling “how to watch the NBA All-Star Game” today, here’s the key update up front: this isn’t the usual 8 p.m. ET All-Star window. The NBA All-Star Game starts at 5:00 p.m. ET on Sunday, ...

Sunday's 75th NBA All-Star Game brings a host of big names, along with big changes to the annual midseason showpiece's format: an all-new "Team USA vs. Team World" round-robin tournament. Taking place ...

The 75th All-Star Game is marked by an entirely new format, pitting U.S. players against international players. By Erin Lassner E-Commerce Writer If you purchase an independently reviewed product or ...

The 2026 NBA All-Star Game is bringing a fresh twist to one of basketball’s biggest showcases, as Team World takes on the Stars and Stripes on Sunday night in a brand-new round-robin format that ...