Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events.

Lance King / The Athletic has live coverage of the First Four from 2026 Men’s March Madness. Welcome, casual March Madness bandwagoners! Don’t know where Gonzaga is? Couldn’t name a single player on ...

Kerr became just the 28th coach in league history to reach the 600-win mark, a win that came at an opportune time for the Warriors.

From “Grand Theft Auto” to “SpongeBob SquarePants,” the White House has turned to memes from pop culture and video games to ...

DFS Millionaire Mike McClure reveals his daily Fantasy basketball picks, NBA DFS lineups for DraftKings and FanDuel ...

Genies and the NBPA partner to create AI avatars of NBA players for games, apps, and fan chat, extending licensed athlete ...

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There is a fairly loaded slate of NBA games set for Thursday, Feb. 26 as 20 squads take the court to take part in 10 contests happening across the country. Not as many of the teams at the top of the ...

MEMPHIS, Tenn. (WMC) - Comments from two NBA players about Memphis hotels have gone viral and are drawing a response from a local hospitality expert. Minnesota Timberwolves star Anthony Edwards made ...

Tank season is in full swing. As the NBA heads into the fourth quarter of its regular season, contenders are jockeying for playoff positioning while the squads at the bottom of the standings play for ...

Watch NBA games all season long with Fubo. Watch it here: Stream your favorite shows, the biggest blockbusters and more. The latest NBA odds can be found below from the best sports betting apps. Some ...

The Lakers–Celtics rivalry is the most storied in NBA history, dating back to 1948, with Boston holding the all-time edge in regular-season meetings at 168–135, a testament to their historic dominance ...