YouTube has made headlines by announcing that it has paid out over $100 billion to creators, artists, and media companies since 2021. This staggering figure not only underscores the platform's ...

Google considered selling part of its ad tech unit as recently as 2024, a Google executive testified in federal court in Virginia on Thursday, after considering the same idea in 2021. The company also ...

Google raised ad prices incrementally through internal "pricing knobs" that advertisers couldn't detect, according to federal court documents. Google raised ad prices 5-15% at a time using "pricing ...

As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available ...

Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all ...

Google's search antitrust trial ruling is a win for the tech giant, but a loss for many websites. Google was spared from divesting its Chrome browser and other major remedies. It'll have to share ...

Advertisers can now scale campaigns across Criteo’s premium retail media inventory via Google’s Search Ads 360 as Google names Criteo its first onsite retail media partner. The integration will ...

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court. Google execs ...

Google may have escaped the most serious consequences in its most recent antitrust fight with the US Department of Justice (DOJ), but the European Union is still gunning for the search giant. After a ...

The European Commission has fined Google €2.95 billion ($3.5 billion) for abusing its dominance in the digital advertising technology market and favoring its adtech services over those of its ...

The ad industry is still smarting from last week’s news of a laissez-faire set of court-ordered remedies after Google was found guilty of operating a monopoly in the search ad market. Well, the ...

Google moved to exclude expert testimony as inadmissible, arguing the U.S. Department of Justice's key witness "lacks the relevant experience to provide such opinions" on the feasibility of a forced ...