News

Google’s AI summaries are causing a sharp drop in website clicks, prompting publishers to rethink business models amid fears ...
The search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce ...
These concise, three-line snippets, often covering trending lifestyle topics, replace traditional headlines and publisher ...
Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.
A new study suggests that Google's "AI Overviews" summaries significantly alter search behavior, reducing clicks on links in ...
Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report.
Google’s AI Overviews feature has led to a significant increase in the frequency of “zero clicks” to search queries — drastically reducing traffic to news websites, according to a new report.
To stay relevant to both search engines and users, brands must create content that is not only valuable to humans, but also machine-readable, AI-trainable and skimmable.
The Pew Research Center analyzed the browsing habits of 900 US adults who are members of the Ipsos KnowledgePanel for a month. The bottom line is ...
There are two factors at play: the increase in the use of ChatGPT in the place of search engines – 20 per cent of Australians ...
“AI isn’t just changing how people search, it’s changing what they see. With AI-powered search engines delivering ...
Campaign Middle East on MSN13d
Shifting search strategies in the age of AI
Campaign Middle East asks industry leaders about how marketers need to diversify and measure better within the AI-led search ...