Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car insurance for more than 25 years, while slogans like "15 minutes could save you ...

It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

The insurance company announced on Wednesday, September 23, that their beloved mascots will all make their debut during the 100th Macy's Thanksgiving Day Parade this November. In addition to the Gecko ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. Geico has lower average rates than Progressive in ...

What happened: GEICO alleges a Brooklyn medical supply company billed more than $733,000 for laser devices and cold therapy ...

GEICO and Macy’s today announced a new partnership marking the company’s first-ever Macy’s Thanksgiving Day Parade ® appearance for the 100 th march. This Thanksgiving, GEICO will debut the Road Trip ...

GEICO says three durable medical equipment companies billed it $5.1 million in nine months for bone growth stimulators, electromagnetic therapy devices, and pressure-reducing air mattresses - all ...

Advertising disclosure: When you use our links to explore or buy products we may earn a fee, but that in no way affects our editorial independence. In our national rating of the best car insurance ...