The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are ...

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Anthropic’s Super Bowl ads mocking ChatGPT ads delivered the biggest user boost of any AI company. including an 11% jump in daily users and 6.5% more website visits.

If only she had her headphones on to block them out for her cameo in the company's customizable ad. By Hannah Dailey Addison Rae was just sittin’ at a game sipping Diet Pepsi in Uber Eats’ new Super ...

Claude's Super Bowl debut gently mocks OpenAI's plan to bring ads into ChatGPT, declaring "Ads are coming to AI. But not to Claude", and spotlighting a growing divide over AI monetisation models ...

Super Bowl 60 wasn't the most thrilling game in NFL history, but at least the commercial breaks provided some entertainment as the Seattle Seahawks hammered the New England Patriots, 29-13. Like every ...

Instead, Pringles and its ad "Pringleleo," starring Sabrina Carpenter, emerged as the clear winner with Gen Z. The playful, ...

Amazon's smart doorbell maker Ring has terminated a partnership with police surveillance tech company Flock Safety. Related ...

A judge ultimately decided the soda company's offer wasn't to be taken seriously, and Leonard never got his jet 30 years later, Frontier Airlines is partnering with Leonard to get him his jet — sort ...