One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

I've gotten lots of requests for me to do a fast makeup routine video on a budget. Lots of you know I love Dollar Tree makeup ...

OAKLAND, Calif., December 22, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind ...

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

WIF and e.l.f. Cosmetics named Claire Brooks, Justine Ellen Chen, Nova Taylor, Radha Mehta and Rayana Rasamee as the first e.l.f. Makers grant recipients, a newly launched program to provide financial ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

The latest in the e.l.f. Cosmetics Glow Reviver collection, Slipstick provides all the benefits of a lip oil, just in a stick ...

Holiday health & beauty sales show mixed trends as consumers await deals. Discover key winners, losers, and evolving market ...

In the most recent trading session, e.l.f. Beauty (ELF) closed at $77.26, indicating a -2.02% shift from the previous trading day.

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

Bellamy had asked to try makeup for a long time, but her mom told Newsweek that she "took it upon herself to level up her ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...