One family’s Elf on the Shelf didn’t go quite as planned this year. In a TikTok post, a mom who goes by the username ...

OAKLAND, Calif., December 22, 2025--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind ...

On an early September morning in New York City, Hailey Bieber’s beauty brand, Rhode, was a few hours away from launching at ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Beauty (ELF) ended the recent trading session at $79.76, demonstrating a +1.66% change from the preceding day's closing price. The stock's change was more than the S&P 500's daily gain of 0.32%. On ...

Holiday health & beauty sales show mixed trends as consumers await deals. Discover key winners, losers, and evolving market ...

In the most recent trading session, e.l.f. Beauty (ELF) closed at $77.26, indicating a -2.02% shift from the previous trading day.

In a notoriously competitive market, Elf has carved a formidable position thanks to bold marketing moves. At the helm is WFA Global Marketer of the Year nominee Kory Marchisotto, who is leading with a ...

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 2.1% in the morning session after an analyst at ...

E.l.f. Beauty is introducing a virtual makeup game and beauty experience called “Glow Up!” on Roblox. A beauty brand popular ...

COTY on Monday named Procter & Gamble (P&G) veteran Markus Strobel as chairman and interim CEO, handing him the reins from outgoing CEO Sue Nabi as the CoverGirl cosmetics owner battles pressure in ...

As Christmas Day draws closer, families search for unique ideas to keep the Elf on the Shelf magic alive. Here are five fun ideas.