Maura Higgins‘ latest look in a latex fit with a bold neckline for a new Coca-Cola ad proves that she can effortlessly blend ...

In 2019, Coke opted to resuscitate one of its most controversial marketing decisions, the ill-fated 1985 launch of New Coke.

Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the ...

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and ...

Conceptualised by WPP Open X led by VML., the films, launched as part of the campaign, find beauty in the ‘in-between’, those ...

March held its position as the biggest month for beverage advertising, even as TV ad volumes moderated year on year ...

India’s soft drink giants are scrambling to respond as scrappy homegrown brands muscle into their turf, one cheap bottle at a ...

Beverage stocks show resilience despite rising costs, with demand, innovation and global growth supporting outlook.

Brands are also highlighting the importance of human connection, whether that's Amstel drinkers gathering with friends, a ...

The restaurant industry has been struggling with declining traffic and sluggish sales growth.

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are ...