Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

Today in History for Dec. 30: ...

James B. Hunt Jr., a one-time Wilson County farm boy who rose to become one of the dominant figures in 20th-century North ...

In a world increasingly filled with disposable everything, the Wisconsin Dells Antique Mall stands as a monument to objects made to last – a place where $40 and a good eye can fill your car with ...

In a world of mass production and disposable goods, the Wisconsin Dells Antique Mall stands as a monument to objects built to last, to be loved, and to be passed down through generations – a place ...

"Coca-Cola did not create the legend of Santa Claus. " The myth that the many-named gift-bringer of Christmas was invented by ...

Open through Dec. 28, the family-friendly attraction features 3-D light sculptures, snow slides, an outdoor ice skating rink ...

Proving that gear isn’t everything, a street photographer used the Fujifilm X-T3 to shoot an ad campaign for Coca-Cola ...

Hawaii's sole Coca-Cola bottling plant, a fixture in Honolulu's Mapunapuna area since 1960, will halt production by January ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

Sammy Nelson reflects on his memories in the League Cup, as well as making the move from Arsenal to Brighton in 1981 ...

Jordyn joined Investopedia in February 2025. She was previously a freelance writer covering lifestyle, entertainment, politics in the Midwest, and more. Frederic J. Brown / AFP via Getty Images Social ...